Wellness: new opportunities for pools

Hotel with swimming pool

A turnover of more than 10 billion euros: this is the fitness and wellness sector in Italy. It is distributed in different industries, where beauty centres represent the largest and most profitable share.

After that there are hotels and farm houses (4,200), hydro thermal centres and other structures for physical wellness (2,500). Moreover, in Italy there are about 12,000 fitness clubs.

In Italy the pool is now associated to the general concept of wellness, relax and also physical and leisure activities thanks to special accessories and technologies e.g. whirlpool beds and nozzles, water bikes, counter-current swimming etc.

New trends of the sector and development expectations forecast a constant growth of wellness-related serviced (especially spas) linked to tourism, as a part of the holiday travel. This is why wellness centres are more and more part of the most advanced accommodation facilities.

Category news: 
Industry market trends


Italian Pool Technology is the first publication by Editrice Il Campo – promoted by Piscine Oggi Magazine – entirely in English dedicated to the promotion abroad of the Italian industry and products for pools and spas.


Sign up to receive our newsletter

Get in touch

Editrice Il Campo srl

Via Amendola, 9 - 40121 Bologna

Phone: +39 051 255 544 - +39 051 255 814

Fax: +39 051 255 360

Email: info@italianpooltechnology.com