Wellness: new opportunities for pools
A turnover of more than 10 billion euros: this is the fitness and wellness sector in Italy. It is distributed in different industries, where beauty centres represent the largest and most profitable share.
After that there are hotels and farm houses (4,200), hydro thermal centres and other structures for physical wellness (2,500). Moreover, in Italy there are about 12,000 fitness clubs.
In Italy the pool is now associated to the general concept of wellness, relax and also physical and leisure activities thanks to special accessories and technologies e.g. whirlpool beds and nozzles, water bikes, counter-current swimming etc.
New trends of the sector and development expectations forecast a constant growth of wellness-related serviced (especially spas) linked to tourism, as a part of the holiday travel. This is why wellness centres are more and more part of the most advanced accommodation facilities.
